design
drop
Introduction
Drop is a drawing app designed to help artists warm-up, get inspired, and loosen up a little; encouraging them to benefit from the joy and therapy of drawing regularly, even if quickly or roughly. Drop offers daily curated art prompts that users can respond to by making a drop (drawing alone) or by diving into the pool (drawing with everyone). I wanted to make something that could help artists reconnect with the part of them that fell in love with drawing, before the personal, financial and social pressures.
Scope
UX research, User testing, Interaction design, Illustration, Brand identity, Presentation
Timeline
Jan 2024 - May 2024
Research
Prototypes & user tests
Branding
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Name
The Drop app is like water: quick and refreshing like a splash, ever-flowing and constantly renewing like a stream, calming and reflective like a pond. A drop is a small dose – I want people to draw a little every day. Finally, Drop sounds like Draw-p :)
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Logo
The logo visually combines the two main features of the app: the solo experience as represented by the Drop, and the collective experience as represented by the Pool. Together they resemble the tip of a pencil.
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Colors
The brand colors are the same colors you draw with. This palette is restrictive and unnatural – it reminds users that this is a loose, creative and non-serious space and encourages them to draw with a casual mindset.
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Color themes
Every color has its own corresponding pattern. These five themes serve as backdrops within the app's interface and can be cycled according to each user's preference, allowing for a degree of visual customization of their creative space.
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App icon
Your icon color changes depending on your chosen in-app color theme.
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Pool widget
Rather than threats of losing a streak, the Drop widget is a live window into the Pool activity. It hints at the prompt of the day and piques your curiosity, inviting you into the app organically.
Final product
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Medals default
There are five medals – completing them is a marathon not a race.
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Medals in progress
Users are rewarded for drawing quickly, frequently, with others...
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Dropper medal
Each medal has four milestones to unlock.
Presentation
![Description...](assets/illustration/project-dividers/project-divider-5.png)
tutor orial
Introduction
Tutor Orial is an online tutor booking service that was experiencing low completion rates on its website, as well as complaints about the booking process. I aimed to amend these matters by re-imagining Tutor Orial's brand identity, mission and interface. The new and improved Tutor Orial embodies the idea that learning can and should be fun, with various interactions and an experience that challenges the conventions of typical academic platforms.
Scope
Heuristic analysis, UX research, User testing, Interaction design, Illustration, Brand identity, Re-design
Timeline
Sep 2023 - Oct 2023
Heuristic analysis
Prototype & user tests
Branding
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Logo
Throughout the testing, users expressed the need for a feeling of credibility and trustworthiness. A sober sans-serif typeface contrasts with the swirl of Orial's eye to establish a brand identity that is as serious as it is light-hearted.
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Mascot
Colleges and mascots go hand-in-hand. The language learning tool Duolingo is a successful example of adapting this idea for digital educational spaces. I wanted Orial's design to, like the logo, combine angular elements with curved ones. The result is an abstract, friendly yet mysterious figure.
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Colors
A blue palette serves to anchor users in this new experience by setting a visual tone that feels familiar to educational institutions.
Final product
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Getting started
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Online or in-person learning
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Subject selection
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Learning style support
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Tutor selection
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Lesson booking
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Account creation
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Payment
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Confirmation
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404 page
![Description...](assets/illustration/project-dividers/project-divider-3.png)
smash gym
Introduction
Smash is a gym in Mansourieh, Lebanon that was looking to redefine their visual identity to better reflect their brand values and attract new customers. They were also looking to establish a social media presence for the business. Best of all, they wanted to makeover the interior of the fitness center, which we decked out with fresh paint and sick vinyl wall graphics.
Scope
Brand identity, Illustration, Wall art, Social media
Timeline
Aug 2020 - Sep 2020
Team
- Art direction: Khajag Apelian
- Printing and installation: 3ind Riad
Agenda
Branding
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Logo
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Logo variation
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Illustration style
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Gym interior
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Fresh paint
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Entrance
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Signage
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Reception
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Office privacy film
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Mirror section
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Weightlifting section
![Description...](assets/illustration/project-dividers/project-divider-4.png)
dammeh
Introduction
Dammeh (meaning Hug or Embrace in Arabic) is a collection of eleven profoundly moving and at times dark short stories written by renowned Lebanese author Zeinab Charafeddine. The stories find human beings wrestling with life's great passages and challenges, and play with the boundaries between imagination, memory and realism. Big hug to Snoubar Bayrout and to Zeinab for prioritizing a sensitive approach to creating this book and for trusting me with interpreting her vulnerable writings into an object to complement their beauty and thoughtfulness.
Scope
Publication design, Typesetting, Lettering, Illustration, Print production
Timeline
Jun 2022 - Dec 2022
Team
- Writing: Zeinab Charafeddine
- Publishing: Snoubar Beirut
- Art direction: Jana Traboulsi
- Printing: Calligraph Press
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Front cover
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Back cover
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Title page
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Layout
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Story openers
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Early Wake opener
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Badr & Christian opener
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Bookmarks
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Book launch
![Description...](assets/illustration/project-dividers/project-divider-2.png)